Posts Tagged ‘marketing strategy’
Customer loyalty is to ensure that a client (a person who has already purchased our products or services) to become a loyal customer to our product, brand or service, ie a customer becomes a regular or frequent.
Customer loyalty allows us to get the customer back to buy our products or visit us and, most likely, we recommend to other consumers.
Many companies neglect the customer loyalty and focus more on attracting new customers, which is usually a mistake, because retaining customers is often more profitable to get a new one, because it generates lower costs in marketing (a person who bought us more likely to buy again) and administration (to sell to a person who bought us, requires less operations in the sales process).
Here are some of the main methods or strategies you can use to build loyalty to our clients:
Provide good customer service
Provide good customer service means providing a good service, great staff, nice atmosphere, wave, smile, say thanks, to feel important and comfortable to the client.
Providing good customer service or allow us to gain the confidence and preference of this and, well, get back to visit and they will probably recommend us.
Let’s look at how to apply marketing in a business or company, through 10 steps:
1. Analyze the market
To implement the marketing business, we must first research the market, ie, study and identify business opportunities through analysis of needs, preferences, tastes and desires of consumers.
2. Market Segment
Secondly, we segment the market, ie the decision to focus on serving a particular group of consumers with similar characteristics, which is most attractive to enter.
3. Analyze the target audience
Once we have segmented the market and chosen our market or target audience, we analyze the characteristics of consumers who make, that is, analyze your needs, preferences, tastes, desires, habits and customs.
4. Analyze competition
Fourthly we analyze the competition, ie, to analyze how many are your competitors, what are the main, what are their characteristics, strategies, advantages, strengths, weaknesses, etc..