Archive for the ‘Business Plan’ Category
Planning or strategic planning is the process by which states the vision and mission of the company, we analyze the external and external thereto, establishing the general objectives, and formulates strategies and strategic plans needed to achieve those objectives.
Strategic planning is done at the organization, ie, consider a global approach to business, so it is based on objectives and strategies and strategic plans that affect a variety of activities, but seem simple and generic.
Because strategic planning takes into account the company as a whole, it must be done by the leadership of the enterprise and long-term projected theoretically for a period of 5 to 10 years, although in practice today day is usually done for a period of 3 to a maximum of 5 years, this due to the constant changes that occur the market.
On the basis of strategic planning is that it made other plans of the company, so many tactical and the operational plans, so a strategic plan can not be considered as the sum of these.