First step: opportunity
Does the concept is really an opportunity? Is there a sustainable market? What is the size and market structure?
Do I know how to keep the existing value and add value? Do I have information about the competition? Do I have a competitive advantage?
Is it the right time to execute the concept ? I have a projection as to when will recover the initial investment? Do I know and I can measure risk?
Step Two: Resources
Beyond the obvious financial needs, will I have the resources to take the idea forward?
Do I have the knowledge necessary to manage this kind of business? Do I have enough information?
Is the time available is enough? Do I have the necessary network of contacts? Do I know the key suppliers of this type of venture?
Third step: team
Do I have the equipment necessary to carry out the idea? Do I have people I provide advice, information, containment and support?
Do I have an infrastructure for communication with the people necessary? Does the team have the necessary technical expertise?
In short, to the creative idea of the world will fall on deaf ears if the entrepreneur lacks the tools to assess their feasibility and progress towards its implementation.
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